It's the Cat Knits project bag, featuring a little Cat Parade of cats looking really smug and cosy in their Cat Knits handknits.
This project bag is made from organic cotton canvas. It's fair-trade certified and printed in the UK using environmentally friendly inks. It's 28cm wide, and 18cm high, and is large enough for small and medium-sized projects - shawls, hats, cowls, etc.